New Century Info was founded to give owner-operated U.S. businesses the kind of steady, independent thinking most consultants reserve for the Fortune 500.
Debra founded New Century Info in 2014 after nearly twenty years leading research and operations inside privately held companies. She built the firm around a simple idea: business owners deserve advice that arrives on time, in writing, and without a software upsell attached.
Before starting the firm, Debra held research and analytics leadership roles across retail, logistics and professional services. She holds a bachelor's degree in Business Administration and has completed continuing coursework in applied statistics and market research methodology.
She lives outside Umatilla, Florida, with her family and works with a small circle of long-time collaborators on client projects that call for extra hands.
We keep the client list short so senior thinking stays on every project. If we can't do it well, we say so.
Deliverables are documents, not slides. They're built to be shared with your team, your board and your successor.
Every proposal names the fee and the delivery date on the first page. You'll never see a surprise invoice from us.
We don't resell software, take referral fees or run pilots for platforms. Our incentives point at your outcome.

Every engagement is scoped and led by a senior consultant with 10+ years in the field. When a project calls for extra research capacity — customer interviews, secondary research, statistical modeling — we bring in a trusted collaborator we've worked with for years.

Our office is in the Lake County community of Umatilla, Florida — a short drive from Orlando and the wider Central Florida business corridor. The setting is quiet on purpose: our work is thinking work, and we do it best where the phone doesn't ring for us all day.
Most engagements are handled remotely with a small number of scheduled calls. We travel to client sites when the project genuinely benefits from it — usually two to four times a year per client.
Address: 39630 E Cemetary Road, Umatilla, FL 32784, USA
Phone: +1 (602) 736-8941
Email: Debra@info-newcentury.com
The best way to find out is a 30-minute call. No pitch — just an honest read on your situation.