The four pricing mistakes we see in nearly every SMB
Under-pricing by anchoring to cost, packaging that hides value, discounting to close instead of to segment, and pricing that never evolves. Here's how to spot and fix each one.
A few times a quarter we publish notes from live engagements — anonymized, but drawn from the messy middle of real work. Below is the current archive.
Under-pricing by anchoring to cost, packaging that hides value, discounting to close instead of to segment, and pricing that never evolves. Here's how to spot and fix each one.
Coordination cost grows faster than headcount. A short diagnostic to figure out whether you actually need to hire — or whether you need to rebuild three workflows first.
A template we use in nearly every engagement. If your leadership team can't say the strategy out loud in one paragraph, it isn't a strategy yet.
You don't need a CFO to run this once a quarter. A simple back-of-envelope method to know whether your growth is actually paying for itself.
Ten years of notes on how to end an employment respectfully, legally, and with as little collateral damage as possible.
Templates, screener language, and a scheduling rhythm that lets a small team ship a real research project in four weeks.
A short field note about once a month. No pitches, no funnels — just what we're learning. Email Jill@info-newcentury.com to be added to the list.